News & Updates

Archive for the ‘News’ Category

Hello and welcome…

Thursday, April 1st, 2010

Michael WoodHi all, and welcome to the Projected Frame Blog.  My name is Michael and in the coming weeks and months, I hope to bring you news and insight into my personal journey through this crazy world as well as interesting stories and events I happen upon.

I’ll start by telling you a little about myself.  I am currently finishing my Doctor of Musical Arts degree in music performance at the University of North Carolina Greensboro.  I live in North Carolina, near where I grew up with my wife, Sara, and two dogs, Mattie and Buxy .  Like many of you, I hope to one day make a living with my art.  Also like many of you, school has prepared me for a lot of things, but running a business wasn’t one of them.  But every once in a while, I find/learn something that makes my life much easier.

Since getting married in 2007, my wife and I have been on a joint (ad)venture of trying to make money playing percussion instruments for weddings and church services?!?  When most people hear the word “percussion”, they think of drums (or don’t know what the word means).  Wedding/church music is certainly not what comes to mind as a good match.  We play relatively unheard of instruments, the marimba and vibraphone.  Heard of them?  Likely not, and unfortunately, most people haven’t either.  This was our first major hurdle when starting our business; how do we explain what we do?.  It sounds simple enough, but we still struggle with this problem every day.  Interested to find out what these instruments are and what they sound like?  Try going here.

Did you go to the website?  Do you know what we do?  Do you know what the instruments are and sound like?  I certainly hope so.  Problem solved?  Not completely, but it’s a start, and it has certainly increased our number of clients as well as our visibility in the community (both physical and cyber).  The best part is that I know very little about web site design and I certainly didn’t make the website look that good on my own.  It’s actually a service that creates these web “portals” and all I do is plug in the pictures and audio and now the public face of our business gets as many compliments as our performances do!  The company is called Dynamod and is primarily used by musicians and others in the performing and visual arts because of the attention it gives to presenting music and video and images in a Flash format.  I can also update it from anywhere in the world and from any computer since the files are saved on their servers.  There’s no clutter on my computer and everything works 99.9% of the time!

That company gives us a professional looking product which makes us look better as a small company without the large budget of bigger companies.  This is exactly what Projected Frame is trying to do for you and your company in the world of accounting and bookkeeping.  It is taking the hassle out of something that often gets in the way of your primary purpose of making art!  We don’t work in a office building, so we need a product that goes where we go and allows us to do what we need quickly and efficiently.

Keep checking back, as I’ll try to keep this blog updated with interesting articles and events going on in the various arts.

Southern Entrepreneurship in the Arts Conference

Tuesday, March 30th, 2010

On Saturday we attended the UNC Greensboro Southern Entrepreneurship in the Arts Conference and absolutely had a blast.  The SEA conference was designed for all artists, whether they be in the literary, visual, or performing arts, who have dreams of turning their passion into a career.

There were breakout work group sessions held throughout the day on UNC Greensboro’s campus and all totaled there were over 300 in attendance.

Projected Frame Accounting on display at the UNCG SEA Conference

We were able to connect with a number of people who explained their woes when it comes to accounting and I hope we were able to provide some relief.  Our upcoming Beta release was well received by everyone we talked to and we got some good feedback about some new features that we will be working to include in future revisions.

I for one was very pleased with the turn out and I intend to follow up on the opportunity to actually host a break out session on accounting solutions next year… that’s right, next years conference has already been scheduled for March 26, 2011.  I hope to see you there.

UNCG Hosts the Southern Entrepreneurship in the Arts Conference

Tuesday, March 9th, 2010

Southern Entrepreneurship in the Arts Conference

Helping Artists Prevail in the Business World

Saturday, March 27, 2010
9:00am-5:30pm
Elliott University Center at UNCG

Learn how to turn artistic passion into a living. This artist-led conference will present entrepreneurial strategies and resources for student artists and emerging artists to become self-supporting. The conference will feature numerous speakers in three breakout sessions: Literary, Performing and Visual Arts.

Take advantage of this opportunity to meet and network with successful artists and make strong connections for the future.

The cost is $45 for non-students and $25 for students.  More information can be obtained from their web site at http://entrepreneur.uncg.edu

For any questions or concerns, please:
visit our website: http://entrepreneur.uncg.edu
email: ncec@uncg.edu
phone: (336) 256-8649

Projected Frame Accounting will be an exhibitor at this conference so if you are in the area please do stop in and say hello (and register for a chance to win a cool prize).

Becoming a Legitimate Business: Sole Proprietor, LLC, or S Corp

Thursday, February 11th, 2010

Ran across this excellent article, not only does it apply to photographers but to all sorts of artists out there.  If you make money then you should really read the rest of this article, here’s a blurb:

So you’ve hired a logo designer, bought a .com – what’s next? While I don’t recommend those things being your first call to action in starting your “business” – determining what business designation you choose is a very important first step. There’s no magic answer here. Everyone’s situation and where they operate their business can impact the choice they make. Ultimately, it is a balancing act of the tax and legal benefits against your cost of maintaining and incorporating your business.

Sole Proprietor – DBA (Doing Business As) – most photography businesses are established as sole proprietors. In fact…

Click Here to read the rest of the article, trust me, if you’re new to the business world then it is definitely worth it.

What you don’t know about SEO

Monday, February 1st, 2010

Okay, so this probably isn’t worth a blog post but we have just made some adjustments to our web site based on an article in the latest issue of Entrepreneur magazine to help people like you find us easier on the Internet.  The article is on entitled “What you don’t know about SEO” and quite honestly, it was helpful… you know, things you knew at some point in the past but had forgotten and needed reminding.

Granted, I’m probably not the best source for advice on Search Engine Optimization (I mean, we do online accounting software for small business) but every now and then I run across a good article that is noteworthy.  SEO isn’t a science, it’s an art and it takes patience and perseverance.  Hopefully this article will help you save some money on what could be unnecessary services.

If you are in a decision making position in a small business and are not already subscribed to Entrepreneur magazine then I would highly recommend it.  It often times has good information to help you get started in business… so get your advice from Entrepreneur and let us take care of your accounting and you’ll be all set. :-)

We’re on Facebook

Saturday, January 30th, 2010

Yes folks, we are finally available on Facebook.  We are still working to better synchronize updates but for now at least you have a page with some updates.

Go check it out for yourself: http://www.facebook.com/?ref=home#/pages/Projected-Frame/154562226279

Also, here are some other great groups that we ran across on Facebook recently:

Connect with us today! Projected Frame on Facebook.

Calling all Photographers

Saturday, January 9th, 2010

We need your Help!

While we work to create the first sensible online accounting solution built specifically for creative people we need you to help mold the product by telling us what you want to make sure gets added.

To that end, we have a very short 3 minute survey that we are running.  Your feedback will directly affect both the current and future development of Projected Frame Accounting.

To take the Photographer Survey simply click the following link:
http://www.projectedframe.com/survey-200909-photographers/

We appreciate your feedback and as such will enter you into a drawing for a prize (you must check “Yes” on the “May we contact you again” question to be entered).

Facebook Contest

Monday, December 7th, 2009

We are currently running a contest to see if we can get to 100 Facebook Fans. When we reach our goal we will be giving away a prize to a random fan.

Currently there are THREE ways to take part in the contest.

  • Become a FAN yourself
    Stay up-to-date on this and other contests as well as interesting news from the Projected Frame team.
  • Subscribe to our Newsletter
    Keep updated on Projected Frame related news in your email.  (Use the form on our homepage to subscribe.)
  • Invite your Friends
    For every friend you invite we will enter your name again into the drawing for the prize.

I hope you’ll take advantage of this special offer and keep in touch as we are always interesting in hearing what you have to say!

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